As Senior Art Director at Publicis Dialog, Jessica led a team for General Mills, creating interactive content for Pillsbury.com and animated ads. She managed video shoots, branding, illustration, and digital design to educate customers about products and simple meal solutions. The challenge was to teach customers about the product and recipes. The insight was Moms are looking for simple meal solutions that won’t just fill the family up, but create opportunities to turn the meal’s prep time into family fun time. The solution was to create an engaging website user experience, and animated rich media banners, showcasing seasonal creative ideas for meal preparation. The step-by-step illustrations shows busy Moms how easy it is, along with a video for reference and a printable shopping list with complete preparation instructions and a coupon. The results were Pillsbury’s presence and sales performance was successfully enhanced, driving sales and elevating the brand’s marketing efforts.