As a Digital Designer at G2 Interactive, Jessica’s role on the Pantene campaign involved the exciting task of introducing a highly anticipated new product launch called Pro-V Restoratives. The challenge was to effectively showcase the innovative new product in an engaging and interactive manner on the website and banner ads, while also educating customers on the key benefits of using this product and how it plays a crucial role in improving hair quality. The solution was Jessica designed the website and banner concepts to provide users with the opportunity to learn about each product through an immersive "virtual hair tour," making the experience both informative and engaging. Jessica collaborated with the design, animation and marketing teams, creating the designs, concepts and storyboard illustrations for Pantene Pro-V Restoratives. The results were that Jessica contributed to the success of Pantene’s interactive marketing initiatives and played a key role in enhancing the company’s digital presence.