As Digital Designer at G2 Interactive, Jessica ideated and illustrated storyboards, and animated digital content for M&M’s’ recipe website called Mars Bright Ideas. The challenge was to create an engaging online environment for Mom to frequent when she is looking for her next Bright Idea for entertaining her family, children and hosting parties. This is the place for her to come to when she is ready to “Click, create and celebrate!”. The insight of this project is that Moms are looking for unique ideas that will impress her guests. The solution was to design beautiful recipe imagery, along with adorable seasonal illustrations and graphics that entice the user to interact with the website. And to provide Mom with helpful downloadable products for her next big party: one product includes the Invitation Maker. The invitations offered are fun themed illustrations for all parties. Red & Yellow, the hero characters of M&M’s showcase and inspire fun, seasonal recipes and crafts for busy Moms. The results performance of Mars Bright Ideas resonated with the audience and drove engagement and interest in M&M’s products and created a memorable and impactful digital experience for customers.