As Senior Digital Designer at Macy’s, Jessica led the Holiday 2023 One Day Sale Post Card and Digital Campaign. She collaborated with a team of designers to execute the print postcard, digital elements such as homepage components, emails, push notifications, and display banners. Jessica began the design process by analyzing Macy's existing branding guidelines and holiday elements. She identified the key holiday colors and design elements that were synonymous with Macy's brand and she conceptualized a color pattern using the holiday colors for retouching background colors. Through meticulous image curation, visual storytelling, typography, layout, form and color, Jessica ensured a cohesive and consistent look across all digital assets. The results were that the Macy's 2023 One Day Sale December Holiday Postcard and Digital Campaign was a success. The cohesive holiday-themed look and feel across the print postcard and all digital assets helped to strengthen Macy's brand presence, captivating the target audience during the holiday season and increasing sales by driving engagement with the One Day Sale event.