In 2023, Jessica was a Senior Digital Designer at Macy's, leading the "Meet the Must Haves" homepage digital campaign. She worked with the design and marketing teams to highlight fashion, accessories, and home goods trends, aiming to enhance online sales storytelling. A key challenge was maintaining consistent product visuals, which Jessica tackled by carefully choosing images, adjusting colors, and prioritizing high-quality visuals to ensure a cohesive campaign. The results of the Macy’s 2023 "Meet the Must Haves" homepage digital campaign garnered immense praise from consumers and industry experts. The visually striking images and cohesive design language resonated with audiences, driving engagement and increasing brand visibility. By overseeing the design and retouch team, Jessica was able to elevate the "Meet the Must Haves" homepage digital campaign and establish a strong digital presence for the brand in the competitive retail landscape.