As a Senior Digital Designer at Macy's, Jessica worked on the Father’s Day 2023 Book's Watches Stitch-In and emails. The challenge was to design an elegant print insert that aligned with the Father's Day book's aesthetics while using Macy's vibrant summer palette. Jessica ensured branding consistency with the Give Love, Give Style theme. For the Father’s Day watches emails, Jessica designed an engaging visual story aligned with a 360 campaign, enhancing photography with colorful backgrounds and directing the retouch team for quality. The results were that the final designs received positive feedback from both the internal team and customers, successfully driving engagement and increasing digital sales while helping customers celebrate Father’s Day.