In 2023 as the Lead Designer for Hint’s Flash Sale campaigns for their Blackberry Lemon and Raspberry Lemon flavored products, Jessica’s role was to partner with the design and marketing teams, to create appealing digital assets for the homepage banners, landing pages, emails, and social media posts with a focus on increasing call-to-action and driving sales. Jessica designed visually stunning product ADA compliant imagery combined with enticing fruit illustrations that captured the attention of the target audience. The results showed that the campaign successfully drove an increase in sales of the Blackberry Lemon and Raspberry Lemon flavored water during the flash sale period.